走进餐饮市场，我们发现这样一个问题：中餐上市企业非常少，这说明餐饮市场还不够规范，行业集中度不高。为什么会出现这样的情况呢？目前，餐饮企业在发展中普遍存在几个误区！
Into the food and beverage market, we find such a problem: Chinese listed enterprises are very small, indicating that the food and beverage market is not standardized, industry concentration is not high. Why is there such a situation? At present, there are some misunderstandings in the development of catering enterprises!
1、拓展业务
1, expanding business
餐饮企业在发展中会陷入这样一个误区，即拓展业务。比如：麦当劳是主营汉堡的，但是看到肯德基的炸鸡卖得不错，也跟着开发了麦乐鸡，这是一种。还有一种是在主营餐饮业务的基础上，又进一步延展业务领域，比如火锅外送等。更有甚者，把业务触角延伸到不相关的领域。
Catering enterprises in the development will fall into such a misunderstanding, that is, expanding business. For example: McDonald's is the main hamburger, but to see Kentucky Fried Chicken sold well, but also with the development of Le Le chicken, which is a kind of. There is also on the basis of the main catering business, and further extended business areas, such as hot pot outside delivery. What is more, extending business to unrelated fields.
拓展业务是典型的战略不清的表现，也是“东方不亮西方亮”的观念作用的结果，希望多开点花。但这根本就是一个看起来美丽的泡沫，只会损害品牌长期价值。美国星旗公司的前副总科尔曼·沙利文就深有感触地说过：“聚焦于餐馆业务而不是一家业务宽泛的饮食服务公司，的确是一项战略性的决定。”
Expanding business is a typical strategy of unclear performance, but also the "East does not light, the West bright" concept of the role of the results, I hope a little more flowers. But this is simply a beautiful looking bubble that will only damage the long-term value of the brand. "It's a strategic decision to focus on the restaurant business rather than a broad catering company," said Coleman Sullivan, a former vice president of the United States star flag company, who touched the ground."

2、模仿对手
2, imitate opponents
跟风与模仿是我国企业的一大特色。事实上，如果你的模仿对象已经在消费者心中建立了不错的口碑，那模仿是没有出路的，因为模仿的出发点就是“比竞争对手做得更好”！但是，做得更好消费者就会认可吗？当然不会，因为消费者只接受与自己认知相一致的信息，其他的都不予理会。所以，你的产品做得再好，消费者还是会选择他们信赖的品牌。
Follow the trend and imitate is a major characteristic of Chinese enterprises. In fact, if your copycat has established a good reputation in the minds of consumers, then imitation is no way out, because the starting point of imitation is "better than competitors.""! But will consumers agree if they do better? Of course not, because consumers only accept information that is consistent with their own perceptions, and others ignore them. So, if your product is well done, consumers will choose the brand they trust.
我们一直以质量第一，顾客至上，作为我们的服务宗旨，尽我们最大的努力来为您提供满意的服务，我们真诚的欢迎您来本公司视察，选购，希望我们有良好的合作机会，共同创造双赢的局面！
We have been to quality first, customer first, as our service tenet, try our best to provide you with satisfactory service, we sincerely welcome you to visit the company, to purchase, I hope we have a good opportunity to work together to create a win-win situation!